Beach clubs in Forte dei Marmi
Italy's priciest beach clubs, from Bocelli's Alpemare to the historic bagni of Roma Imperiale, on the Versilia coast in Tuscany.
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The beach clubs in Forte dei Marmi are the grandest, and priciest, in Italy. Here they're called bagni, historic bathing establishments that hire tents and cabins by the day or the season. There are 11 worth knowing.
These are places for tents, a beachfront restaurant and privacy, not DJs and party pools. A day tent runs roughly €200 to €600 at the top bagni, and the king-size tents at Twiga and Alpemare reach €1,200 to €1,500. Season runs May to September.
The exclusive cluster sits north of the centre in Roma Imperiale, home to Augustus, Annetta and Santa Maria. The centre and south lean more family and low-key. For more Italian coast, see our guides to Italy and northern Portofino.
Looking for somewhere to stay in Forte dei Marmi? Here are our picks:
- ★5-star on the seafront >> Hotel Principe Forte dei Marmi
- ★By the Augustus beach club >> Augustus Hotel and Resort
- ★Seafront relais >> Hotel Byron
- ★Central 5-star >> Grand Hotel Imperiale
- ★Boutique in Roma Imperiale >> Villa Roma Imperiale
How do beach clubs in Forte dei Marmi work?
In Forte dei Marmi a beach club is a bagno, a stabilimento balneare. You hire a tent, called a tenda, with sunbeds and a locked trunk, either for the day or the whole season. The Unione Proprietari Bagni lists the full membership.
Each bagno has its own restaurant and bar, and most take reservations. Day tents at the top spots like Bagno Alpemare and Twiga Beach Club run into the hundreds, while seasonal tents at Bagno Piero reach five figures.
Which is the most exclusive beach club in Forte dei Marmi?
Twiga Beach Club, Flavio Briatore's venue on the southern border, is the flashiest, with a pool, a restaurant and an evening scene. For pure prestige, Bagno Alpemare, owned by Andrea Bocelli, was voted Italy's best beach club for 2025.
The old-money pick is Augustus Beach Club, reached from its hotel by a private tunnel under the road. All three sit at the very top of the price range.
Bagno Alpemare
Bagno Alpemare is the Bocelli family's bagno in Vittoria Apuana, north of the centre. The family has owned it since 2017, and it was voted Italy's best beach club for 2025.
It uses around 120 large tents instead of umbrellas, each with a private cabin, set among a pine forest. The restaurant under chef Mirko Caldino serves lunch daily and dinner at weekends.
A day tent runs about €400 to €600, and a king-size tent up to €1,200. Seasonal tents reach €16,000. Book well ahead in July and August.
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Augustus Beach Club
Augustus Beach Club is the beach club of the five-star Augustus Hotel and Resort, in the Roma Imperiale district. It's been running for over seventy years.
Guests reach the sea from the hotel garden through a private tunnel under the road, the only one on the Versilia coast, once used by the Agnelli family. There are 74 deluxe tents, 26 private cabins and a heated saltwater jacuzzi pool.
Prices are high season and on request, and access leans towards hotel guests and regulars. It's the old-money choice in Forte dei Marmi.
Bagno Annetta
Bagno Annetta is a near-century-old bagno in Roma Imperiale, credited with bringing the chiringuito beach-bar idea to Forte dei Marmi.
Tents are spaced well apart for privacy on a wide golden beach, and the sea-view restaurant is the draw. The mood is easygoing but upscale.
It suits families and regulars who want the exclusive Roma Imperiale address without the party. Prices are high season, on request.
Bagno Santa Maria
Bagno Santa Maria keeps the early-1960s Forte dei Marmi look, with green wooden cabins and tamarisk trees, in the Roma Imperiale zone.
Each umbrella comes with a personalised tent and a locked trunk. The restaurant leans on Versilian dishes and a broad wine list.
It's the quiet, traditional pick for older regulars who want calm and privacy. Prices are high season, on request.
Down in the centre and along the main seafront, the bagni get more mixed, from storied family names to a modern pool club.
Bagno Piero
Bagno Piero has been run by the Santini family since 1933, one of the most storied bagni in town.
It's long been a favourite of Italian industrial dynasties, from the Agnellis to the Barillas. Tradition, sunbeds and a good restaurant come before any party energy.
A seasonal tent runs about €3,900, and day rates sit at the upper end. This is discreet establishment glamour, not a scene.
Maito Beach Club
Maito Beach Club grew out of the Maito restaurant, a Versilia name since the 1960s, merging the beach with the former Orsa Maggiore bagno.
It centres on a roughly 300 square metre pool with hydromassage areas, suites, cabanas and poolside islands. It's one of the few Forte dei Marmi spots leading with a pool rather than tents.
The crowd skews younger and design-led. Prices are high season, on request, and you'll want to book in summer.
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>> Click here for info and current pricing <<Bagno Felice II
Bagno Felice II is a central stabilimento on Viale Italico, known for its service and comfort.
It has around 45 large tents, each with two sunbeds, two deckchairs and two director's chairs, sized for up to six. That makes it a practical base for families and groups.
It's a short walk from the town centre. Prices are high season, on request. €€€
Remo Beach Club
Remo Beach Club is a Versilia bagno fully renovated and pitched as a luxury beach experience surrounded by greenery.
It leans on comfort and updated services rather than a party scene. It feels newer than most of the town's older establishments.
Prices are high season, on request. It's a solid, comfortable choice near the seafront. €€€
Bagno Silvio
Bagno Silvio was run by the Dazzi family from 1919, one of the longest-standing bagni in town. The mood is informal and food-led.
It's known for Silvio's anchovies and its linguine with scampi and lime. After more than a century, the family has reportedly been handing the business to a new operator, so check ahead.
It's an intimate, low-key spot for families and couples after a quiet day.
Bagno Dalmazia
Bagno Dalmazia dates to the early 1950s and keeps an old-world beach feel, with around 44 beach gazebos, a five-minute walk or cycle from the town centre.
Cabanas are hired from April to October. Services stretch to a restaurant, a kids' area, towel service and surf and swim lessons.
It's a family-friendly pick with vintage charm. Prices are high season, on request.
Right on the southern edge of Forte dei Marmi, over the line in Marina di Pietrasanta, sits the town's most famous name.
Twiga Beach Club
Twiga Beach Club opened in 2001 under Flavio Briatore and is one of Italy's most expensive beach clubs. It sits at Viale Roma 2, just over the line in Marina di Pietrasanta, but is marketed as Forte dei Marmi.
It combines a pool, a lounge among tropical planting and Arab-style tents with a seaside restaurant and an evening scene. The 2025 season carried a Dolce and Gabbana Banano print styling.
A sea-view tent runs about €400 a day, and an imperial tent up to €1,500. This is the glamorous, see-and-be-seen end of the coast. Book ahead for summer.
Frequently asked questions about Forte dei Marmi beach clubs
How much do beach clubs in Forte dei Marmi cost?
They're the priciest in Italy. A day tent with sunbeds runs roughly €200 to €600 at the top bagni, and king-size or imperial tents at Twiga Beach Club and Bagno Alpemare reach €1,200 to €1,500. Simpler central bagni charge less, and seasonal tents run into five figures.
Do you need to book beach clubs in Forte dei Marmi in advance?
Yes, especially in July and August. The exclusive bagni like Augustus Beach Club and Bagno Alpemare work largely on seasonal and returning custom, so day tents are limited. Reserve well ahead for high summer, and for restaurant lunches and dinners at the busier spots.
What is the best beach club in Forte dei Marmi?
Bagno Alpemare, owned by Andrea Bocelli, was voted Italy's best beach club for 2025 and is the top pick for tents and dining. For a scene, Twiga Beach Club is the flashiest. For old-money privacy, Augustus Beach Club and its private beach tunnel are hard to beat.
What is a bagno in Forte dei Marmi?
A bagno, or stabilimento balneare, is a private beach establishment. Rather than a single sunbed, you hire a tent, called a tenda, with loungers and a locked trunk, by the day or the season. Each has its own restaurant, bar and staff. The style is privacy over party.
When are Forte dei Marmi beach clubs open?
Season runs roughly May to September, busiest in July and August. Most bagni open daily through the day for their tent guests, with restaurants running lunch and, at some, dinner. Outside high summer expect reduced service, and many close from October, so check ahead before you travel.
Are there affordable beach clubs in Forte dei Marmi?
Not really at the marquee bagni, but prices ease away from Roma Imperiale. Central and southern establishments charge less than the exclusive northern cluster, and the town also has cheaper municipal beaches. Two sunbeds and an umbrella at a standard bagno run about €30 to €50 a day in high season.
